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Bright · Consumer brand

Bright — Social Media Design System

A social media design system for Bright, optimized for Instagram and Facebook feeds—recognizable at thumbnail size, consistent at campaign scale.

The challenge

Feeds punish inconsistency: posts designed one-by-one drift off-brand within weeks and lose the recognition that makes audiences stop scrolling.

Our approach

A template system with locked grids, color rotations, and typography rules—so every post is fresh but unmistakably Bright.

Gallery